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Why Lifecycle Management is Crucial for Every Company Lifecycle management is the backbone of any successful business strategy, from B2B, B2C and eCommerce companies. At its core, lifecycle management refers to the process of nurturing…
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How I Streamlined Marketing Operations to Improve Efficiency by 30% Efficiency is crucial for marketing teams, especially when launching time-sensitive campaigns. At BusinessOne Financial, I identified inefficiencies in our marketing processes that were slowing down…
How to Create an Effective Go-to-Market Strategy for Product Launches A go-to-market strategy (GTM) is essential for any product launch. In my role as a Senior Project Marketing Manager, I’ve had the opportunity to craft…
